CRO Audits

What is a CRO Audit?

A CRO audit is the process of auditing a website to discover why conversion rates are so low. Every website is unique and low conversions rates can be caused by a variety of factors. Common reasons for low conversion rates include:

• Weak or missing calls to action
• Poor internal linking and click depth
• Design, color and formatting related issues
• Overly long conversion funnels
• Incorrect keyword targeting

By going through a website with a fine toothed comb, we can uncover issues with conversions and provide fixes. At NextLeft, our CRO audits include:

• Assessing internal linking structure and the placement of internal links throughout your website.
• Evaluating whether the content on your pages is open-ended or if you are eliciting a response from users.
• Analyzing low converting landing pages to identify patterns or reasons why certain pages fail to convert.
• Using data from tools like Crazy Egg, Hotjar, or Lucky Orange to see if users are unable to find essential information needed for conversion.

Any website that is seeing a steady stream of traffic but is failing to convert users needs a conversion rate optimization audit. Even if keyword targeting is correct and SEO has been implemented properly, a website may need to shift the focus towards user experience and helping users down the conversion path.

The Components of Our CRO Audit

• Internal Linking Audit
• Call to Action Audit
• Landing Page Audit
• Heat Map Audit

Who Needs a CRO Audit?

Traffic without conversions is empty calories.

Is your website seeing traffic but your bottom line is not improving? If this is the case, contact NextLeft for a CRO audit.

The combination of SEO and CRO is a powerful tool for success. See how we can help improve your bottom line today!