CRO Services Agency

What is Conversion Rate Optimization (CRO)?

CRO is the process of increasing your conversion rate by compelling visitors to take a desired action on your website. It is a unique blend of SEO and UX. Tactics for increasing conversion rates can include strengthening calls to action, better internal linking, testing with different colors and formatting, A/B testing, serving users pop ups, or improving conversion funnels.

The Components of Our CRO Services

1. CRO Audits
   One of the first components of CRO is auditing the website for issues with conversions, including analyzing landing page data for low conversion rates, internal linking, calls to action, and on-page design features.

2. Pop-Up Management
   Pop-ups can be a great way to elicit conversions from users, especially on low converting pages or blog posts.

3. Heat Map Analysis
   Using CRO tools like Crazy Egg, Hotjar, or Lucky Orange, we can analyze heat map data to see how visitors interact with a site.

4. Content Marketing
   Conversion rate optimization is only effective if your website has good content to begin with! Creating rich content centered around keywords with conversion intent is the foundation for CRO to improve your bottom line.

Who Needs CRO Services?

Earning traffic is one thing, but getting users to convert is a whole different ball game. If your website is pulling in traffic but not seeing any conversions, it might be time to invest in CRO.