# PPC Management Services

## What is Pay-Per-Click Advertising (PPC)?

Pay-per-click is an online advertising model where a business pays to have an ad placed on a platform and is charged a fee for every click to that ad. These ads come in the form of banners, text or images that usually appear near the top or on the sidebar of webpages.

There are also other models for paying such as cost per thousand impressions (CPM) or cost per action (CPA). Some of the most common platforms for PPC include Google, Bing, Twitter, Facebook, and Instagram.

Knowing that paid ads have visibility at the top of the page and can have high conversions rates, pay-per-click advertising is a great option for many businesses.

If your business has high lifetime customer values, is looking to break into the market or has high margins, PPC is a must.

## The Components of Our PPC Services

- Google Ads Management  
- Display Advertising  
- Paid Social  
- Remarketing

## Who Needs PPC Services?

Pay-per-click ads are only as successful as the team and strategy behind them. Simply running paid ads isn’t enough. You need a team who is doing keyword research, compiling negative keywords, writing solid ad copy and crafting clear calls to action.

With these vital steps, you may be spending money for your ads to go nowhere. Contact NextLeft and let us audit your paid campaign today!